PechaKucha—Paradoxical thinking can reveal complex emotions and beliefs, even self-contradictory behaviors. It can also provide a gateway to the socio-cultural forces that underpin a topic. In a project on IT security, we encountered a participant whose paradoxical beliefs influenced his approach...
PechaKucha Presentation—The Full Epiphany suggests that epiphanies are the real metric for ethnographic success. An epiphany is an out of this world understanding for how humanity works. When you have an epiphany you might simultaneously feel the following: 1) believe you see something so...
PechaKucha—This presentation explores corporate Anthropology from the perspective of an undergraduate with eight years of business administration experience. Focusing on business transformation and the potential for Anthropologists to add value and assist with growth and strategy. Keywords:...
China’s political and industrial leaders are striving to transform the most populous country in the world from the 20th century’s “global workshop” into the 21st century’s “global innovator”. In sharp contrast to these lofty ambitions, each day a force of 260 million migrant laborers (equal to the...
When the currency of business is “doing,” how do we embrace “being?” When tight deadlines and budget cuts drive us, how can we pursue something you can’t see or measure? How can we cultivate a culture of patience when we don’t get smoke breaks anymore? How Being Rather Than Doing Can Create Value...
PechaKucha Presentation—Medical and social science research provide compelling data to address social issues, societal dynamics, and social determinants of health. But powerful data do not always persuade. Sometimes we know what we believe more than we believe what we know, especially at the”big”...
PechaKucha—Our anthropology trained colleague was new to Design Thinking and prototyping before joining us. As she’s explored this new activity with us we’ve come to see the alignment between prototyping and other anthropological methods or principles. We’ve also noticed understanding prototyping...
UX researchers channel the voice of the user. They succeed to the extent that they are able to build bridges, giving designers and stakeholders an authentic sense of user emotions, motivations, challenges, and delights. Good research pushes the design team to feel what the user feels,...
As a working mother it’s important to me that my 5 year old knows what I do. This isn’t just so that she understands where mommy goes all day. It’s also because I feel that it is critical that I provide her as many examples as possible of women who are taking leadership roles and making an impact...
According to John Lennon, “All you need is love…” Do these words still hold true? What happens when society, family, or friends don’t approve? Or when cultural values make finding love feel awkward or taboo? Digital has forever changed what is accepted and expected in the world of dating; however,...